Privacy Policy

Mineral Wells privacy and confidentiality of individuals who visit the Mineral Wells website located at Mineral Wells maintains this Website Privacy Policy to help you understand the commitment of Mineral Wells to safeguard the privacy of the information you provide to Mineral Wells on the Mineral Wells Website. This Privacy Policy outlines the information, that Mineral Wells will collect from you on the Mineral Wells Website, and how Mineral Wells will use that information.

The Mineral Wells mission is to provide you with personalized services and offerings designed to enhance your travel planning experience. To do so effectively, Mineral Wells collects the following information:

(a) Personally Identifiable Information. Mineral Wells, through the use of the Mineral Wells Website, only collects personally identifiable information about you when you voluntarily provide such personally identifiable information to Mineral Wells using the Mineral Wells Website. If you do not wish your personally identifiable information to be collected, please do not submit it.

(b) Information from the Use of “Cookies”. The Mineral Wells Website may employ “cookie” technology. Cookies are small pieces of data stored in files on your computer allowing the Mineral Wells Website to track your use of the Mineral Wells Website as you visit and revisit the Mineral Wells Website. The use of cookies by the Mineral Wells Website complies with generally accepted programming standards and practices. Please note that you can choose to block the use of cookies through settings in your web browser but be advised that certain features of the Mineral Wells Website may not work properly without them.

It is the policy of Mineral Wells not to sell, share, transfer, or rent to third parties any information you provide to Mineral Wells, through the use of the Mineral Wells Website, without your written consent except as required by operation of the law or in compliance with legal authorities; provided, however Mineral Wells may share your personal information with certain third parties (“Target Third Parties”) without your written consent in order to further the purpose for which you voluntarily provide Mineral Wells with the information. Additionally, Mineral Wells engages third party information management service providers to help maintain efficient operations. Because such information management service providers may access our systems, such information management service providers may have access to your information. Mineral Wells does not transfer or relinquish ownership of information maintained about you within Mineral Wells systems and databases to such information management service providers but requires these information management service providers to sign confidentiality agreements to keep all confidential information and other proprietary information found in our systems confidential.

Mineral Wells routinely collects, compiles, and reports statistics and information reflecting the use of the Mineral Wells Website and information services in order to enhance membership services, advertising services, improve marketing and promotional efforts, analyze Mineral Wells Website usage, improve the Mineral Wells Website’s content and layout, generate aggregate reports on trends, interests and behavior and enhance service offerings.

Mineral Wells reserves the right to take any action Mineral Wells deems prudent or necessary to safeguard the Mineral Wells Website and your information in the Mineral Wells systems and databases from malicious or unwarranted attack by viruses, hackers, or other miscreants.

Please note that third parties offer goods and services on and through the Mineral Wells Website. We assume each such third party has its own internal privacy policy and data collection and use practices. Mineral Wells does not have any responsibility for their practices.

You may request Mineral Wells change or delete your personal information in the Mineral Wells systems and databases by submitting a detailed description of the desired action to the following e-mail address:
Please note that after Mineral Wells processes a change or deletes your personal information from active Mineral Wells systems and databases, it is possible that non-active residual copies of your information may still exist in Mineral Wells systems and on archive or backup media.

Opting Out
You can always choose not to provide information, even though it might be needed to take advantage of Mineral Wells Tourism’s services or to receive more information about Mineral Wells. If you do not want to receive e-mail or other mail from us, please contact us by telephone at 940.325.2557 or email us at: with “Remove from your mailing list” in the subject line. All emails sent through our newsletter lists have an unsubscribe link at the bottom.

The Children’s Online Privacy Protection Act of 1998 (“COPPA”) applies only to websites of a commercial nature, it considers COPPA to provide sound advice for any website that is intended for use by children. For this reason, Mineral Wells does not knowingly collect or solicit any personally identifiable information from children under 13 years of age without verifiable parental consent. In the event that we receive actual knowledge that we have collected such personal information without the requisite and verifiable parental consent, we will delete that information from our database as quickly as is practicable. With respect to any form interface that appears on a webpage at our website, no information will be knowingly collected from any user under the age of 13. Where “age” or “date of birth” is requested on the form interface, no information will be stored or transmitted unless the response indicates that the user is 13 years of age or older. Providing personal information is never a prerequisite for accessing the basic content or resources on this website.

By using the Mineral Wells Website, you consent to the collection and use of the above-described information by Mineral Wells (and Target Third Parties, in which case, once such Target Third Party is in possession of your information, we cannot control such Target Third Party’s use of your information). If you do not agree with the terms and conditions stated in this Website Privacy Policy, please do not access or use the Mineral Wells Website.

On this website, we collect demographic data from Google’s Interest-based advertising with Google Analytics. Visitors can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads using the Ads Settings. Google Analytics opt-out browser add-on is available at

This website uses Google AdWords, Facebook and other remarketing services to advertise on third-party websites to previous visitors to our site. It could mean that we advertise to previous visitors who have not completed a task on our site or visited key pages, for example requesting a visitor’s guide. This could be in the form of an advertisement on the Google search results page, or a site in the Google Display Network. Third-party vendors, including Google, use cookies to serve ads based on someone’s past visits to the Mineral Wells website. Of course, any data collected will be used in accordance with our own privacy policy and Google’s privacy policy. You can opt-out of Google’s use of cookies by visiting Google’s Ads Settings. Alternatively, you can opt-out of a third-party vendor’s use of cookies by visiting the Network Advertising Initiative opt-out page.

Mineral Wells Website uses the “visitor action pixels” from Facebook Inc. on our website.
This allows user behavior to be tracked after they have been redirected to the provider’s website by clicking on a Facebook ad. This enables us to measure the effectiveness of Facebook ads for statistical and market research purposes. The data collected in this way is anonymous to us, i.e. we do not see the personal data of individual users. However, this data is stored and processed by Facebook, which is why we are informing you, based on our knowledge of the situation. Facebook may link this information to your Facebook account and also use it for its own promotional purposes, in accordance with Facebook’s Data Usage Policy You can allow Facebook and its partners to place ads on and off Facebook. A cookie may also be stored on your computer for these purposes.

The legal basis for the use of this service is Art. 6 paragraph 1 sentence 1 letter f GDPR. You can object to the collection of your data by Facebook pixel, or to the use of your data for the purpose of displaying Facebook ads by contacting the following address:

Facebook is certified under the Privacy Shield Agreement and thus guarantees compliance with European data protection legislation (


If you have questions or concerns about this Privacy Policy or any of Mineral Wells use of your information, please contact the Mineral Wells at the following e-mail address:

Mineral Wells Convention & Visitors Bureau
107 N. Oak St. Mineral Wells, TX 76067

Understanding that Internet technologies are rapidly evolving, any changes to this policy will be promptly posted on this page, with an updated “effective date” posted below. Mineral Wells reserves the right to modify the terms of this policy at any time and in our sole discretion, by posting a change notice to this page. Your continued use of the website following our posting of a change notice will constitute binding acceptance of those changes.

This privacy policy was last modified on January 1, 2024.