Mineral Wells being named the official Wellness Capital of Texas opens up a world of possibilities for your business! It’s an exciting time filled with endless marketing opportunities that will attract both locals and visitors to your doorstep. Whether you want to tantalize taste buds with custom menu items or spread the love with branded merch, the wellness movement is your ticket to success. So let your creativity run wild and dive into the world of wellness marketing.
Here are just a few ways you can leverage this prestigious designation to your advantage. Jump in, the water’s great!
DIP YOUR TOES IN (FREE AND EASY)
- Use the free logos in the branding kit.
- Pick up a free Wellness Capital of Texas window decal to display at your business.
- Highlight healthy menu items with the Healthy Mineral Wells “approved dish” logo. *Reach out to Healthy Mineral Wells for more info.
- Social Media: Reach a targeted wellness audience by using the following @ and #.
- VisitMineralWells
- WellnessCapitalofTexas
- WhereAmericaDrinksItsWayToHealth
- CrazyWater
- HomeOfCrazyWater
TAKE THE PLUNGE
- Offer wellness experiences like farm tours, nutrition/cooking classes, wellness workshops and retreats.
- Create a special wellness/healthy section in your store or office offering wellness items.
- Create a wellness culture for your business. It can be as simple as hosting challenges for your team (8 glasses of water/day, 10,000 steps/day), allowing 30 minutes 2X per week for your staff to go to the gym or take a walk, bringing in mindfulness or yoga instructor once a month to offer a class.
- Take part in the Month of Wellness (March) by offering classes, activities, etc.
Looking for some fresh ideas to help your business appeal to the wellness traveler? We’ve got you covered! Just shoot us an email at Tourism@MineralWellsTX.com, and we’ll be more than happy to jump into a brainstorming session with you. Let’s explore the endless opportunities together and find the perfect fit for your business.